Keep Sharing the Message

When I lived in Orlando many years ago, I worked the 2nd shift, 3–11, which meant I was home during the day.

While at home, I tried to entertain myself before going to work, and one of the ways was to watch an evangelist from Brazil. RR Soares, who preached in Portuguese with subtitles in English. His message was one of reconciliation through faith in Christ. I was a believer so I wasn’t his target audience per se (he ministered to non-beleivers through his telecast), but I continued to tune in even though I didn’t understand what he said; you could see his sincerity and heart for people. His message was working as he reached millions in Brazil and worldwide.

When you publish, whether to build an audience, sell a product, open a community, or showcase your talent to get hired, you are sharing a message.

Your message should connect with your core audience. But if there’s no message, you won’t find your audience. Some messages are powerful; you listen to a video or podcast and immediately think, I need to change my life or do things differently. More often than not, the message’s power is in its consistency. The consistency of the message and the delivery is how we usually get won over.

So many things rarely work the first time. I tried to put up one of those no drill shower rods in my Mom’s bathroom over this past weekend. After multiple failed tries, it stayed up. What if I quit after the 3rd or 4th try?

Many people quit before their message takes hold. When people don’t share their message enough to find its audience, it dies, and the underlying mission does.

You might start with a mission:

Help people lose weight
Help women create 6 figure incomes
Help men reclaim their masculine energy

The mission and message are like a married couple; they are the same. When a person gives up on their message, they also quit on their mission.

if the mission gets accomplished, it’s because someone didn’t quit on the message.

I am acquainted with someone implicated in the Jan 6 riots in Washington. About six months before, we spoke for over an hour, and it became apparent that he had fallen down the rabbit hole of the Facebook conspiracy theories.

Social media videos and memes targeted disappointed and increasingly skeptical voters. The mission was to disrupt the peaceful transfer of power. It worked.

The man I am referring to, I believe, is a good man at his core that got caught up in messaging that influenced him to change his behavior. I’m not making excuses for him. but targeted influence is powerful.

That is the power of messaging and why we should be careful of how we use our influence.

Here are some things I observe with successful communicators when it comes to this concept:

1. The mission is clear — Successful messengers clearly understand their overall mission. Virtually every successful business has a mission statement. Whether creating content to build an audience, sell goods and services, or both, you need a mission statement. Who are your products targeted to, and what result are you committing to help them achieve?
2. The messaging is consistent — A dating coach will make content about dating. An exercise coach will create articles about diet and exercise. A mindset coach will have mindset as the main thrust in their content. The point is, top communicators stay consistent in their messaging.
3. They don’t stop preaching the message — Once an evangelist stops preaching, they are no longer an evangelist; they have the title, but they aren’t doing the work. I am the evangelist of my company, so I have to keep telling the story so I can find my people and they can find me.

Remember when your message dies, your mission dies with it.