Shiny Object Syndrome

Why it keeps so many would-be business owners stuck

Do you have a habit you didn’t realize you had until someone else pointed it out? When you become aware of that thing you do, you become more self-conscious and at least try to correct it. I had a few that I didn’t know were so prevalent until I saw myself on video or in a picture, and all I wanted to do was hide.

One thing I noticed about myself regarding starting a side business was Shiny Object Syndrome; for the uninitiated, Shiny Object Syndrome, is described as chasing after something new after spending a short time on the last thing. That person jumps from thing to thing with no actual results or commitment.

This is me. I am Shiny Object Syndrome.

The truth is I am in recovery

How do you fix Shiny Object Syndrome? Can you fix it?

If you know you suffer from SOS, you need fewer options, not more.

I learned this concept from two different events in life. The first was when I worked a temporary position grading test assessments. The job was painfully boring but easy, so I had a lot of down time. One problem, though, was that I could not have any music, phone or anything entertaining.