Side Hustle Building — Repurpose Your Content

TL;DR — Keep using your old stuff

One of the biggest misconceptions about daily content creation is that you need to make something new every day, but for most of us, that’s unrealistic, so you should repurpose your content.

Repurposing doesn’t always mean copying and pasting things you’ve written, even though you can.

I am talking about taking something you’ve already written and adding a new angle or perspective. Sometimes, we write or talk about things but learn something new. And that new insight can produce a new article or podcast.

Here are the three reasons why you should repurpose your content continually

1) You’re busy — If you work full time like me, you already have your hands full. Add in a family and other responsibilities, and it feels like a minor miracle that you can find any time to write or produce other content.

There is no need to prove that you’re some super being who doesn’t need rest or to take a break. We all do. Repurposing saves you time.

2) You’ve grown — when you wrote that article or post 2 years ago, you were not the same person you are now. All of that growth can produce new insights

3) You’re not as popular as you think — I hate to break it to you, but you’re not as popular as you think. I had to have this talk to myself at one point. But very few people knew who I was/am, certainly not enough to know everything I’ve ever written or spoken about. Even if you have 10,000 subscribers, most of them don’t read everything you write. That encouraged me to start repurposing things I’ve written.

So if you need to produce some content, find some older stuff, add new insight, and hit publish.