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Side Hustle Building: The Power of a Story

TL;DR: Stories Sell

Martin Williams
2 min readMar 8, 2024

When figuring out your business, there are some things you can do to make money right away. If you can’t figure out what to do, I would tell anyone to post on social media for businesses. Most businesses don’t post nearly enough, and there is little competition for good social media management.

But if you want to do something else, look no further than your story. There’s a scripture that says that which will be. The future is locked up in our past. If you’ve ever struggled and overcome something, start writing and creating content about that. Why?

  1. Other people went through it or are going through it now
  2. Some people are about to go through it

Your story gives instant credibility and connection to your audience.

Write down at least five things that you’ve overcome in the last five years or solutions you’ve created or discovered

Talk about the problem in your content — introduce and reintroduce people to the problem

tell the story of how the problem hindered your life and what that felt like

Then, talk about the solution

Talking about the problem qualifies the person reading as a potential prospect that you can…

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Martin Williams
Martin Williams

Written by Martin Williams

Mental Skills Coach, also will talk buidling your business while working full time and sports, so be prepared.

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