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The 2024 Content Hack
TL; DR — Be Yourself
There are a lot of articles you can read about content creation, and all of them (well, most of them) have value. Some are exceptional; many are wastes of time.
At the core of the issue is overthinking and teaching a straightforward concept.
Think about weight loss and financial freedom.
For example, losing weight means burning more calories than you consume, and gaining weight means consuming more calories than you burn; this is relatively easy to understand.
Are there exceptions?
Of course, there are.
But I treat exceptions like people who jump out of a building (for whatever reason). Some people survive, but that doesn’t make it a good life strategy.
To achieve financial freedom, spend less than you make, save, and invest the rest. Certain factors (inflation, job/income loss) make that more challenging to execute, but that doesn’t change the concept.
Content creation is simple.
Be yourself.
Don’t try to write like Malcolm Gladwell or make videos like Mr Beast. Just be yourself. You could create short-term success by doing it another way, but we eventually return to who we are.
