What Side Hustle Path Should I Take?

The one where you can offer the most value

I’ve been on a side hustle journey for a while now, and though I’ve made some money, up to now, it has not been enough to go full-time.

You can take so many paths; the sheer thought of it can be overwhelming.

As a rule, the path you should take is the one where you can offer the most value. Customers, clients, and viewers will reward you with value through views, subscribers, and income.

Let me explain.

Value means different things to different people. But for most of us, it means that an item or a service gives us a better feeling than before we purchased it.

When you get a massage, you (ideally) feel better afterward than you would with the money you paid.

What we don’t often realize is that value is an energy transfer.

When you do something and put your best effort into it, it translates to the end user. An engineer or programmer checks over code to ensure it works and builds value. A chef who tests hundreds of recipes to find the perfect combination of spices and seasonings is increasing value. As is the content creator that perfects their lighting and sound and creates a video script that delivers the right message in the right…