Your First Customer Is You

If you want to know how to market, look in the mirror.

As I get ready to start another cohort of the Sprint to Freedom membership for people looking to go full-time in their business, I was thinking about a common question that people have:

How do I get my first client or customer?

Think of it this way:

Your first customer is you.

Finding customers and clients keeps the average business owner up at night. Without revenue, you don’t have a business. Figuring out how to market to those customers and clients becomes the main focus of most entrepreneurs. Learning what I am about to discuss will help you in your content creation.

Your first customer or client is you.

Looking back on my life as a counseling student, many people said, “ Your first client is you, specifically a younger version of yourself. Focusing on your struggles growing up or two years ago is a good starting point for content and product creation.

If you’ve struggled and succeeded at the following things, you have enough to start a full-time business.

• losing/putting on weight
• Beating an addiction
• Getting your dream job